Lifera
Functional coffee & milk
- Black Garlic Coffee
- Saffron Coffee with Moringa
- Saffron Milk with Ajwa Dates
Every brandbroughtto light
Howec Sdn Bhd runs nine health brands with an AI engine for research, planning and marketing.
Howec Sdn Bhd runs nine health brands with an AI engine for research, planning and marketing.
Howec uses technology and AI to research, plan, manage and run sales and marketing, so a lean team delivers more.
Ten teams share one engine, so one lean company can run nine brands from first ad to repeat order.
Reads customer comments, reviews and competitor ads to find what buyers want and what stops them.
Builds new brands with founders and doctors, from positioning to launch.
Writes hooks, ad copy and scripts in each brand's own voice.
Produces video ads and product media for every brand.
Builds long-form sales pages that turn a click into an order.
Builds and launches Meta campaigns and the creatives inside them.
Runs the brands on TikTok Shop and Shopee, from listings to daily sales.
Keeps every customer after the first order: follow-up, repeat orders and customer data.
Reads real orders every day and moves budget to what wins.
Turns sales, ad and order data into clear daily reports the team acts on.
The engine reads customer comments, marketplace reviews and competitor ads, then sorts what buyers want from what stops them.
Each product gets a map: which buyer, at which stage of awareness, with which angle. The strongest cells get built first.
The engine writes the copy and produces the posters, videos and sales pages for every cell on the map.
Real orders are read every day. Losing ads are cut, winning ads get the budget, and what they teach feeds the next round.
Real products, each built and marketed by the same engine.
Functional coffee & milk
Men's vitality
Hair growth · since 2015
With Dr Samhan
Recovery & joints
With Dr Cute
With Dr Salehin
Gut & weight
Intimate care for couples
Several Howec brands are developed and fronted with the doctors and specialists who stand behind them.
Dr SamhanHIMWellnessMen's health
Dr CuteDC SkinSkin and wellness
Dr SalehinFaswellEveryday wellness
Dr SyafinazLiferaFunctional drinks
Prof MananHarbioRecoveryHowec partners with businesses and people who want products to move. Pick the path that fits and start a conversation.
Stock brands that already have marketing running behind them. Howec keeps the ads, content and sales pages working, so the product keeps moving.
Have a formula or a product that deserves a market? Howec builds the marketing around it, from research to launch to daily optimisation.
Howec shares how the Howec sales and marketing engine works in practice, for events, panels, media and platform partners.
Howec runs an internship for people who want to learn marketing the way it is done now, with the same tools the team uses every day.
Apply for the internshipWork on live brands and real campaigns, not practice briefs.
A friendly workplace where people talk openly and ask freely.
Individual and team wins get noticed and rewarded.
Build the technical skills the industry now expects.
Distributors, retailers, event partners and doctors with a product: tell Howec what you have in mind.